photo credits wall street journal and chicago tribune
leatrice eiseman, executive director of the pantone color institute® associates orchid, which has purple, fushcia, and pink undertones, with creativity and originality.
‘one part cultural indicator and one part marketing forecast.’
so from a marketing perspective, the color orchid could appeal to fashion conscious, tech savvy, 20-30 year old consumers because they value creativity and originality. would you describe ‘it’ colors, such as orchid, or other fashion trends, such as ‘it’ handbags or ‘it’ shoes, as individualist? or, as conformist?
manolo blahnik | bb suede pointed toe flat | orchid purple
photo credit neiman marcus
people seem to either really like or really dislike purple. so, orchid could be considered an individualistic color. if you are an interior designer, orchid could seem too reminiscent of 1980’s mauve and teal color schemes to become ‘the new new thing’.
‘the kids are rocking an ’80s-comeback thing, but mauve is like the one thing I will never, ever embrace.’
-jonathan adler, potter, designer, and author
if you really like purple, would you use orchid as an accent color in a neutral interior design scheme?